Uber and a risky decision

We all use mobile applications. The programs installed on our phones often make life easier for us in many ways. But in addition to being technological tools that help us as users, applications have behind them a complex programming, data and information system that allow them to fulfill their functions.
This software, which is usually unique to each company, makes the product original and different from the rest of the competitors. Whether a company decides to commercialize the main platform that allows it to function or not is a fundamental decision of the brand's philosophy. Therefore, the latest news about Uber and the signing of the contract with a public transportation service in the United States is information that may change the course of one of the most important applications on the market.

The agreement with Marin, California

Uber's decision to sell its services is an action that will be decisive for the future of the application that was born in 2009. The agreement was reached with one of Marin's Californian public transport service companies and will be for two years.
The agreement reached by the company and Marin Transit is to allow citizens to book trips and places on the local minibuses. Marin Transit will use the Uber technology platform for the service.
According to the information that came out, the amount for which the transaction is achieved is $ 80,000 for the next two years. In addition, Uber will offer discounts and coupons to area residents who want to take trips in the app in the traditional way.

A reaction to a complex scenario

The agreement through which Marin Transit buys the Uber service will probably be one of the milestones of the application. The sale comes at a time when, as a consequence of the crisis that sparked the covid-19 pandemic, the company is seriously affected by its business model. The US firm had to lay off 25% of the staff and close offices in different countries. One of the strengths that it currently relies on is its food delivery service, Uber Eats. However, the income that this division reports is not enough to match the numbers that were handled before the crisis.
David Reich is one of the most important people on Uber. Reich said the deal was not exceptional and that it would be a new product and a new business. The application executive said that they aim to leave behind the issue of private car ownership and that, apart from sharing the software with other companies that is time consuming and complex, they are willing to do so as it will be a new source. of income and an unprecedented business for Uber.

The latest news about Uber brings a chapter that can be historical for the application that changed the way of traveling in many cities. While the first agreement to market your technology is minor, it is likely to be the first step in a radical change in the way you work and generate income.