Bitmoji dresses up

The advancement of technology is the sign of our time. Communication changed radically and now we send each other messages of all kinds, different forms and a variety of media. One of the methods that became more popular in recent times was the use of images, gifs, stickers and emojis. One of the social networks that benefited the most from fashion was Snapchat and, given its growth, it acquired and promoted the Bitmoji app.
The free downloadable app allows users to create their avatar and use it in their favorite media. The amount of stickers it has in its catalog is very large and each person can be the protagonist of the image. One of the criticisms that many users made was that they wanted a greater variety of clothes to dress their avatar.
The latest news about Bitmoji brings information that many will celebrate as the popular brand Ralph Lauren signed an agreement by which it will make part of its collections available for the friendly avatars of the tool.
Ralph Lauren is one of the most important clothing brands in the world. It is an American firm that was born in 1967 and sells garments and products that are recognized for their design, quality and originality.

Stylish avatars

Clothing in Bitmoji is one of the fan-favorite sections of this tool that can be downloaded for free for different platforms. Not only is it possible to install it from Android and iOS stores but also, from its website, it can be added to the keyboards of the terminals directly.
The news about Ralph Lauren on Bitmoji means that now people will be able to have their own virtual wardrobe. In the beginning, the number of collections that will be available will be 12. There are 6 male and 6 female looks. The variety of garments includes the brand's traditional polo shirts, coats, blazers and jackets. It is important to note that the outfits will be for sale from the apparel firm's website and that they will not be exclusive to Snapchat but can be sent to any messaging app.
The premiere of the union between these two companies will be in charge of the native musician of Chicago, Chance The Rapper. It is estimated that the official announcement will be made in the beginning of September.

A new age

The Bitmoji update that will include the garments of the famous clothing firm marks the novel changes that the world in general is going through. That is, we have in front of us the union of a traditional brand such as Ralph Lauren with companies that emerged and used mainly by young people such as Bitmoji and Snapchat.
In fact, Alice Delahunt, the director of the digitization area of ​​Ralph Lauren, stated that part of the decision to sign this agreement has to do with the arrival that Snapchat together with Bitmoji has younger audiences, and that in turn They do it with a great deal of creativity.
On the side of the Bitmoji representatives, the one who spoke was its CEO, Ba Blackstock. The executive said that they were excited to enter into the agreement with a brand with the characteristics of Ralph Lauren since they are in the process of building what will be the future of fashion in digital format.

The latest news about Bitmoji with Ralph Lauren is very important as it will be the first step of something that will obviously grow in both young and adult audiences.
The relevance that users give to their online profiles is increasing. A large number of games (almost all of the most prominent today) base their income on cosmetic purchases. People care a lot about how they look in the world of games, apps, and online messaging services.
Bitmoji together with the renowned apparel company take a risky step that can set the course for other similar companies. It is the joint work of two brands that represent very different stories between them and that today decide to work together. While starting with just a few apparel designs, the future is uncertain, but promising.