Facebook launches Facebook Shop

Facebook announces its new tool with which it will be possible to sell products through an integration with Instagram and Whatsapp.
With this mode, what Mark Zuckerber's company wants is for businesses to have a sales channel through the three social networks developed by them: Facebook, Instagram and WhatsApp. In this way it will give businesses another sales channel with which to market the products.
The proposal promises to compete with Amazon. Facebook Stores is already available from the social network and from this summer it will launch Instagram Shop.
This will allow users to contact businesses through Facebook Messenger, WhatsApp or Instagram Direct to resolve queries.
At the moment this will work from the business page but the idea is that in the very near future purchases can be made through a WhatsApp chat.

Facebook Shops

These news on Facebook indicate that the company is also looking to become a platform for online business. It already has the basis of being a powerful tool with technical strengths, which is very attractive to be able to boost business.
The social media giant has discovered a new area to boost business, which is why it wants to implement e-commerce on Facebook and its platforms in the long term, a very helpful tool to continue promoting business.
Businesses can easily create online stores through Facebook to which will now be added the "Live Shopping" option, the opportunity to sell products. Germany has been one of the first countries to test this new way of buying and selling.
The project has been created with the aim of helping smaller companies and with the idea of ​​helping them survive after the Covid-19 crisis, announced Mark Zuckerberg.
The idea of ​​this project had been going on for a while, but when the coronavirus arrived it was an opportunity and they decided to launch the alternative as soon as possible.
The presence of many small companies on the social network is important, thanks to their ads within the platform. That is why the development of Facebook stores increased.
In this way, the purchasing platform will create data about customers, similar to the procedure with which other online sales networks work. From this information, it will be possible to see in which stores customers interact the most, with which products they show the most interest and what they buy.
Only users, businesses and Facebook will have access to this information at the moment.

Creation of stores on Facebook for free

The creation of these stores through Facebook will be a free service for retail companies. You will only have to pay the fees of the payment functions that can also be found within the Facebook Shop. Facebook predicts that ads from retail companies will increase online network revenue, ad systems will work with auctions in which companies will decide how much an ad is worth.
The next step is to link the various services of a store through WhatsApp, Facebook Messenger and direct messages from Instagram.
As for the means of payment, you can register a personal credit card in the Facebook system and pay directly through it.
The company is also working on other functions such as developing tools to be able to test the articles in augmented reality. An example would be to try the makeup that a brand offers and see how it looks on our faces or try the furniture they offer to see how it would look in our room.
Items that are classified as dangerous will not be admitted, such as the sale of weapons. Zuckerber announced that in no way can any product that may be offensive be sold, even if its sale is legal.

Shop on Instagram

As we mentioned, Instagram Shop will appear on the social network but from summer. The Instagram Shop section will be shown in the navigation bar, from which we can view the products, catalogs of the creators, brands and collections.
But until now we will have to wait to see this new option while we will have time to discover the new conditions of the Facebook Shop tool.