Instagram supports local small businesses

Many local businesses are suffering from the current crisis, the resource of boosting sales through the internet is the only solution to generate income and not all businesses are lucky enough to be big brands to be able to afford advertising investments.
But from Instagram they have wanted to help in this task of promotion for small businesses and local businesses with the arrival of the new Local sticker, with the aim of boosting the visibility of local businesses in quarantined countries. Thus facilitating the arrival of new customers, with this sticker a section will be created in the stories in the first row to be accessible to all users.
The social network has also provided within local businesses a food delivery service with Food Orders.
In this way, you can help businesses keep working with new Instagram updates.

How does the Local Instagram sticker work?

To share this function you will have to select a photo or video from your gallery in Instagram Stories.
Just like when you are going to upload a normal photo to your stories, the only difference is that to use this option to support local businesses, you will have to use the "Support for small business" or "Support Small Business" sticker.
In this way, you will be generating content in your stories, but by using this particular Sticker, you will be directly linking with your followers the company profile that you have decided to support with this initiative.
When you publish the content, 3 photos of the company will be shared, so your followers can see something more about the business you want to support.
The selection of all users who use this sticker will be stored for 24 hours in a new section in the story line, where you will see the logo of the sticker. From this logo, users will be able to enter the selection of local businesses that the people who have continued to share.

With operation very similar to the previous sticker that the social network had taken from "At Home" created awareness of staying confined at home and "Thank you" to thank all the people who have remained working at the moment as the example of the staff health or store clerks with basic necessities.

Food Orders for local businesses on Instagram:

Although Instagram has also focused its attention on local food businesses so that users can place orders from the social network with Food Orders.
In this way, users can place orders and companies can use this sticker to publicize their home delivery service or the possibility of picking up the order at the premises.

This Food Orders option has been used in the US since 2019, now it is operational in more countries as a result of the coronavirus crisis.

Businesses that want to use this option must have Instagram updated so that the option that the social network has added to restaurant profiles appears with an 'action button'.

• They will be able to publish in their stories the promotional photo or video of the product with the Food Orders sticker that will appear next to the selection of other stickers to edit the publication.
• A partner will have to be added to carry out the food orders, such as the example of Uber Eats that will be a collaborating company with this action.
• It will be necessary to select the link of the order that has been chosen and that's it!

You can change the color of the sticker before sharing the publication.

In this way, businesses that have the updated Instagram application will be presented with the option through which the social network will inform them of all the options offered by this new function and the integration of the 'action button' in their profiles.
With these functions, users will be able to continue supporting local businesses, making them known so that they can continue to grow. The barrier that they have to cross with the time restrictions for their opening is already difficult. But with these new Instagram options it will be easier, promising to promote them and continue facing the day to day of this new reality.