TikTok the new Musical.ly

Everyone who develops an application dreams of it becoming massive. He fantasizes that the name of his program is installed as the fashion of the moment and that the product is the one from which nobody wants to be left out. Probably when Alex Zhu and Luyu Yang created Musical.ly in 2014, they did not expect that years later it would transform into TikTok and the global phenomenon that is today.
The news on Musical.ly after having transformed into Tik Tok in 2018 by the purchase of ByteDance and the merger with Douyin, only refer to numbers, profits, successes and growth. A bet on music, fun and easy video creation.

A historical record

The numbers around TikTok's success are staggering. The general number of downloads and fans that the platform gained for viralizing videos made the number of users who use the former Musical.ly explode.
As of today, the social network in charge of Bytedance was downloaded, on Android and iOS, a total of 2 billion times globally, according to the specialized site Sensor Tower. In 2019 TikTok managed to exceed 1.5 billion users and in 2020 had the best quarter in the history of any app in terms of downloads, after breaking the 2 billion barrier. During the first quarter of 2020, the number of people who downloaded anyone Musical.ly until recently, was 315 million.
The success so far this year is due to the situation caused by coronavirus disease. Confinement policies enacted by governments, and recommended by health authorities around the world, helped people seek more entertainment on mobile phones and tablets.

The secrets of TikTok

Before the merger that led to it becoming TikTok, the news on Musical.ly already brought information about an app in China that garnered a lot of fans. In Musical.ly people could record videos of between 15 to 60 seconds and add effects before sharing it. Between 2016 and 2018, it had more than 90 million users and more than 12 million new daily content were uploaded to the platform.
Today TikTok is triggered supported by the formula of the short videos. The application allows to record and add effects, in addition to facilitating the viralization of the content. Through an advanced artificial intelligence system, the hashtags that are added to the material lead the user to similar material that may be of interest to them.
At a time when large numbers of people suffer from being locked up, not being able to see their family or friends and discover that now all their daily activities are done through a screen, Tik Tok brings a very simple, entertaining and above all joyful offer . Most of the videos have in common being fun. Users can be seen dancing, playing with their pets, or acting on recorded audio lines that can be added as special effects.

A company that worth more and more

ByteDance is the China-based technology firm behind TikTok's success. The vision to make the purchase of Musical.ly and subsequent merger of social networks positions it today as one of the most valued economic groups in the world.
As of today, the company generated more than $ 3 billion in net profit and total revenue was $ 17 billion. The numbers represent more than double what was generated in 2018 and growth is not expected to stop in 2020.
Analysts believe the company could be worth between $ 150 billion and $ 180 billion this year. Not only is he in charge of the social network of the moment but he has plans to land, for example, in the world of video games.

The latest news on Musical.ly and the number of users it has today under the name of TikTok, undoubtedly present the global phenomenon of 2020. The application offers people an accessible and fun proposal that helps them cope with a complex moment.