Subway Surfers has revolutionized the world of mobile phone video games and has surpassed in downloads the popular game Candy Crush, Pokemon Go and even the successful Angry Bird. The success has been such that, in a short time, it has become the number one download game in the Google Play Store. This game has managed to break all the schemes despite the fact that its name has not made much noise. Far from the musicality transmitted by other titles, the game was stomping and, according to 2019 data, the number of Subway Surfers downloads exceeds 1,352 million on the Play Store while Candy Crush achieved a figure of 937 million on the same date. Currently, Subway Surfers remains the king of games and maintains its coveted number one download position. The game created by the company Kiloo and, in collaboration with the gaming entertainment studio Sybo Games, came to light in the spring of 2012. It should be noted that both companies are of Danish origin.
What makes this game so special?
One of the news from Subway Surfers has to do with their figures and for this it is necessary to talk about what Subway Surfers consists of. At the start of the game, we will put ourselves in the shoes of a young graffiti artist who loves to paint trains, but has the bad luck of being surprised by the guard of the enclosure who is accompanied by his dog. From here the objective is simple, our protagonist must escape through different scenarios that will appear. Locations are always continuous because this game belongs to the endless runner genre. When choosing an avatar, we will start as a boy, but as we go through levels, we can change characters with all kinds of options. Also, as we progress in the game, we will unlock new levels and get a good amount of objects such as caps, shirts, snowboards, among others.
We will start running to escape the guard and his dog, but later we will have more escape options, such as surf-skate style. One of the main objectives is to be fast and avoid the multiple obstacles that we will encounter along the way. In addition, we will be collecting coins or objects that will help us improve the character and customize it the way we want. The game has two attractions that make it one of the most interesting titles we can find. The first is the visualization of the colorful and colorful scenarios that appear and the second refers to the amount of stunts and effects that we can do with our character.
Success after success
The first contact that Subway Surfers had with users was quite successful. The game, which was released on May 24, 2018 for the iOS system, was named a week later as the game of the week by AppAdvice. The game did not reach Android system devices until September 2012 and in just a few days it managed to become one of the twenty most popular applications for active Facebook users.
The evolution of Subway Surfers has been very fast and it is that in July 2014 the game achieved 500 million downloads and in less than a year it already had a billion. In addition, the last great triumph it has achieved has been to become the most downloaded game in the Google Play Store.
Creators' thanks
The CEO of the Kiloo company, Jacob Moeller, wanted to show his gratitude and emotion by having been amazed at the wonderful reception the game has had. For their part, from the company Sybo Games, they have also decided to show their appreciation. Its chief executive, Mathias Gredal Noerving, has communicated that "if the game has achieved such greatness, it has been thanks to the joint work that the two companies have done all this time." Both companies remain focused on the growth and expansion of the game and, in turn, on improving the brand as a symbol of quality and guarantee. Subway Surfers has broken all the schemes and we will see if that trend continues over time.